:root{
  --green-900:#0B2F24; --green-800:#0D4D32; --green-700:#0F6B42; --green-600:#198754;
  --green-100:#EAF4EC; --cream:#F6F8F3; --paper:#FFFFFF; --text:#10261F; --muted:#62736C;
  --line:#DDE6E0; --red:#E1292F; --red-100:#FFF2F2; --amber:#DDA147; --shadow:0 14px 36px rgba(19,50,38,.10);
  --radius:18px; --max:1180px;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;background:var(--cream);color:var(--text);line-height:1.45}a{text-decoration:none;color:inherit}.container{width:min(var(--max),calc(100% - 44px));margin:auto}.alertbar{background:var(--red);color:#fff;font-weight:700;font-size:13px}.alertbar .container{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:8px 0}.navbar{position:sticky;top:0;z-index:10;background:rgba(255,255,255,.96);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}.navrow{height:78px;display:flex;align-items:center;gap:30px}.logo{width:220px;flex:0 0 auto}.navlinks{display:flex;gap:25px;align-items:center;justify-content:center;flex:1;font-size:14px;font-weight:700;color:#284239}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border-radius:10px;padding:14px 18px;font-weight:800;border:1px solid transparent;transition:.2s ease}.btn-primary{background:var(--green-700);color:#fff;box-shadow:0 8px 20px rgba(15,107,66,.18)}.btn-primary:hover{transform:translateY(-1px);background:var(--green-800)}.btn-outline{background:#fff;border-color:var(--green-700);color:var(--green-700)}.btn-red{background:var(--red);color:#fff}.eyebrow{display:inline-flex;align-items:center;gap:8px;padding:8px 11px;border-radius:999px;background:var(--green-100);color:var(--green-700);font-size:12px;font-weight:900;letter-spacing:.03em;text-transform:uppercase}.hero{background:#EEF3EA;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;min-height:535px;align-items:center}.hero-copy{padding:62px 0 64px}.hero h1{font-size:58px;line-height:1.01;letter-spacing:-.045em;margin:18px 0 18px;max-width:720px}.hero h1 em{font-style:normal;color:var(--green-700)}.hero p{font-size:18px;color:#52665D;max-width:650px}.hero-actions{display:flex;gap:13px;margin-top:26px}.hero-visual{position:relative;height:100%;min-height:535px;background:url('../assets/hero-ranch.svg') center/cover no-repeat}.hero-visual:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#EEF3EA 0%,rgba(238,243,234,.22) 23%,rgba(238,243,234,0) 48%)}.product-card{position:absolute;left:5%;top:20%;width:330px;background:rgba(255,255,255,.96);border:1px solid rgba(255,255,255,.7);border-radius:24px;padding:22px;text-align:center;box-shadow:var(--shadow)}.product-card img{height:170px}.product-card h3{margin:5px 0 3px;font-size:18px}.product-card small{color:var(--muted)}.chips{display:grid;grid-template-columns:1fr 1fr;gap:9px;margin-top:15px}.chip{border-radius:10px;padding:10px 9px;font-size:11px;font-weight:900;line-height:1.15}.chip.green{background:#E7F5EB;color:#09663A}.chip.amber{background:#FFF1E6;color:#A24A1D}.metric-strip{background:#fff;border-bottom:1px solid var(--line)}.metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:0;padding:25px 0}.metric{display:grid;grid-template-columns:50px 1fr;gap:12px;align-items:center;padding:0 28px;border-right:1px solid var(--line)}.metric:first-child{padding-left:0}.metric:last-child{border-right:0}.metric img{width:40px}.metric strong{display:block;font-size:29px;color:var(--green-700);line-height:1}.metric span{font-size:12px;font-weight:800}.metric small{display:block;color:var(--muted);font-size:11px;margin-top:4px}.section{padding:74px 0}.section.alt{background:#fff}.section h2{font-size:38px;line-height:1.12;letter-spacing:-.03em;margin:9px 0 14px}.section-lead{font-size:17px;color:var(--muted);max-width:800px}.context-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:28px;align-items:start}.mexico{position:relative;min-height:260px;display:grid;place-items:center}.mexico img{width:100%;max-width:430px}.mexico-card{position:absolute;right:7%;top:14%;background:#EDF7EE;padding:13px 16px;border-radius:12px;font-size:12px;font-weight:800;color:#2A593F;box-shadow:0 8px 20px rgba(20,80,50,.08)}.two-cards{display:grid;grid-template-columns:1.2fr .8fr;gap:24px;margin-top:32px}.callout{border:1px solid var(--line);background:#fff;border-radius:16px;padding:25px;box-shadow:0 8px 22px rgba(20,50,38,.05)}.callout.danger{background:var(--red-100);border-color:#F3B9BB}.callout-title{display:flex;align-items:center;gap:12px;font-size:20px;font-weight:900}.callout-title img{width:34px}.checklist{display:grid;gap:11px;margin:18px 0 0;padding:0;list-style:none}.checklist li{display:flex;gap:10px;align-items:flex-start;color:#41574E}.checklist li:before{content:'✓';display:grid;place-items:center;flex:0 0 20px;height:20px;border-radius:50%;background:#DFF1E4;color:var(--green-700);font-weight:900}.danger .checklist li:before{background:#F8D3D4;color:var(--red)}.feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:28px}.feature{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px;box-shadow:0 8px 22px rgba(20,50,38,.04)}.feature .iconbubble{width:54px;height:54px;border-radius:50%;display:grid;place-items:center;background:#E8F4EA}.feature .iconbubble img{width:30px}.feature h3{font-size:21px;line-height:1.2;margin:17px 0 10px}.feature p{color:var(--muted);margin:0}.comparison{margin-top:28px;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;box-shadow:0 12px 26px rgba(20,50,38,.05)}.comparison table{border-collapse:collapse;width:100%;font-size:14px}.comparison th,.comparison td{padding:16px 18px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}.comparison thead th{background:#F7FAF7}.comparison thead th:last-child{background:var(--green-700);color:#fff}.comparison tr:last-child td{border-bottom:0}.x{color:var(--red);font-weight:900}.ok{color:var(--green-700);font-weight:900}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:17px;margin-top:28px}.step{background:#fff;border:1px solid var(--line);border-radius:16px;padding:20px;position:relative;min-height:210px}.step .num{width:35px;height:35px;border-radius:50%;display:grid;place-items:center;background:var(--green-700);color:#fff;font-weight:900}.step img{width:42px;position:absolute;right:18px;top:18px;opacity:.5}.step h3{font-size:17px;margin:18px 0 7px}.step p{color:var(--muted);font-size:14px}.cta{padding:28px 0 46px}.cta-panel{min-height:265px;border-radius:22px;overflow:hidden;position:relative;background:#0F5B39;color:#fff;box-shadow:var(--shadow)}.cta-panel:before{content:"";position:absolute;inset:0;background:url('../assets/cta-ranch.svg') center/cover no-repeat}.cta-panel:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(8,63,39,.96) 0%,rgba(8,63,39,.88) 42%,rgba(8,63,39,.25) 72%,rgba(8,63,39,.05) 100%)}.cta-content{position:relative;z-index:1;padding:42px 46px;max-width:650px}.cta-content h2{font-size:38px;margin:5px 0 8px}.cta-content p{color:#E8F2EC}.cta-actions{display:flex;gap:12px;margin-top:20px}.cta .btn-outline{background:transparent;color:#fff;border-color:rgba(255,255,255,.75)}footer{background:#fff;border-top:1px solid var(--line)}.footer-main{display:flex;align-items:center;gap:28px;padding:28px 0}.footer-main .logo{width:210px}.footer-links{display:flex;gap:17px;flex:1;justify-content:center;font-size:12px;font-weight:700;color:#607067}.copyright{border-top:1px solid var(--line);padding:14px 0 20px;display:flex;justify-content:space-between;color:#6A786F;font-size:11px}
@media(max-width:980px){.navlinks{display:none}.hero-grid{grid-template-columns:1fr}.hero-copy{padding-bottom:30px}.hero-visual{min-height:460px}.hero h1{font-size:46px}.metrics{grid-template-columns:1fr 1fr}.metric{border-right:0;border-bottom:1px solid var(--line);padding:20px}.context-grid,.two-cards{grid-template-columns:1fr}.feature-grid{grid-template-columns:1fr}.steps{grid-template-columns:1fr 1fr}.comparison{overflow-x:auto}.footer-links{display:none}}
@media(max-width:620px){.container{width:min(100% - 28px,var(--max))}.alertbar .container{font-size:11px}.navrow{height:68px}.logo{width:175px}.hero h1{font-size:39px}.hero p{font-size:16px}.hero-actions{flex-direction:column}.product-card{left:5%;right:5%;width:auto}.metrics{grid-template-columns:1fr}.section{padding:52px 0}.section h2{font-size:31px}.steps{grid-template-columns:1fr}.cta-content{padding:34px 26px}.cta-content h2{font-size:31px}.cta-actions{flex-direction:column}.copyright{flex-direction:column;gap:8px}}

.hero-signature,.cta-signature{position:absolute;z-index:2;color:#fff;font-size:18px;font-weight:800;font-style:italic;line-height:1.15;text-align:right;text-shadow:0 2px 10px rgba(0,0,0,.45);transform:rotate(-4deg)}
.hero-signature{right:28px;bottom:28px}
.cta-signature{right:46px;bottom:34px}
.footer-socials{display:flex;align-items:center;gap:10px}
.social-btn{width:34px;height:34px;border:1px solid var(--line);border-radius:9px;display:grid;place-items:center;background:#F8FAF8;color:var(--green-900);font-size:14px;font-weight:900}
.social-btn:hover{background:var(--green-700);border-color:var(--green-700);color:#fff}

@media(max-width:620px){.alertbar a{display:none}.navrow>.btn{padding:11px 13px;font-size:12px}.hero-signature{font-size:15px;right:18px;bottom:16px}.cta-content{padding-bottom:110px}.cta-signature{right:24px;bottom:25px;font-size:16px}.footer-socials{margin-left:auto}}

/* Recursos fotográficos y pictogramas de alta resolución */
.hero-visual{background:radial-gradient(circle at 74% 45%,rgba(255,255,255,.58),rgba(238,243,234,0) 52%),url('../assets/web/vaca_recorte.png') right -10px bottom -20px/auto 106% no-repeat}
.product-card img{width:auto;height:180px;object-fit:contain;filter:drop-shadow(0 8px 10px rgba(44,34,10,.12))}
.mexico img{max-width:460px;filter:drop-shadow(0 10px 18px rgba(15,107,66,.12))}
.callout-title img{width:44px;height:44px;object-fit:contain}
.feature .iconbubble{width:64px;height:64px;background:transparent}
.feature .iconbubble img{width:64px;height:64px;object-fit:contain}
.step img{width:58px;height:58px;object-fit:contain;opacity:.78}
.cta-panel:before{background-image:url('../assets/web/fondo_cta_rancho.png');background-position:center;background-size:cover;background-repeat:no-repeat}

@media(max-width:620px){.hero-visual{background-position:right -90px bottom -12px;background-size:auto 103%}.product-card img{height:160px}.mexico img{max-width:100%}.step img{width:54px;height:54px}}